ABOUT US
We focus on the idea of uplifting women by encouraging them to see themselves differently, to defy stereotypes, and to forget about gender norms and go after what they want in life. ‘Her Magic’ is a woman who is being the fullest and highest version of herself. A woman who resonates an energy built around honesty, integrity, self-confidence and authenticity. At a time when social media is filled with picture-perfect models telling us how to look and how to behave and where the media perpetuates a standard of beauty that leads to insecurities in women, we believe our company defies society’s idealized version of beauty both inside and out.
Our company’s message is one in which all women are welcome and all women are beautiful regardless of society’s unrealistic standards and norms. Beginning with the belief that there is a little bit of magic inside every woman, we strive to create a space that uses creative content to inspire and empower women, to call out and challenge societal norms that are toxic for women’s mental and physical health, and to be a voice on social media that women feel encouraged rather than demoralized and compelled to compare themselves to an untrainable standard of beauty or perfection. By interviewing a diverse group of women, we will bring awareness and normalize some of the things women struggle with and identify ways they can fight back. We strive to use this space to increase positivity, improve women’s mental health, and encourage women to have positive mindsets toward themselves by recognizing the magic within herself. We will promote including self love, self acceptance, and body positivity and share ideas that can help struggling women “find their magic.”